I’ve spent the last four years working in software, inside a small business my dad runs. Somewhere along the way I picked up an Ontraport certification, took on a few of my own consulting clients, and started helping with the finance and automation side of things as the business grew.
Most of my time now goes into Awesomate, a small automation service we’re building together — I help with the numbers, build out the workflows, and talk clients through getting set up. It’s a small team, so I end up close to most parts of it.
I’ve also mentored a few times at Business Blueprint, and I like building small tools for myself when something’s annoying enough to fix.
Ontraport Expert
Our automation and AI service at Itmooti. We connect the systems small businesses already use — CRM, email, accounting, forms — and build the automations, AI agents and custom tools that remove the manual work behind them.
A client engagement through Itmooti and Awesomate. Seed supports grassroots regenerative and environmental initiatives across the region in NSW.
CRM management. Automation build and maintenance. Website backend.
Journal
It began as a finance tracker — a Google Sheet gone out of hand, rebuilt as something I actually use. Then a workout log, because the same problem had a different spreadsheet. Merging them was the point: one sign-in, one API, one database, so the next thing I need is a folder rather than a project.
Then it became mostly a thinking tool. What I say goes in word for word; a machine step reduces it to single ideas and the concepts they are built from, and those draw the map — regions that name themselves, concepts as stars at the centre of what names them, and a time axis that shows an old idea filling a hole in a new one. Friends can share a corpus and think in one map together.
Built solo, end to end. Every push to the main branch deploys it.